by Richa Sharma on July 20, 2017

5 Steps to Turn your Employees into Brand Advocates

Employees are the most important resource of any organization. Despite being important, they are not always completely utilized. On an average, em

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by Rohini Mohan on May 29, 2017

Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy

You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media s

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by Rohini Mohan on April 13, 2017

The Social Face of Politics

Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Naren

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by Rohini Mohan on March 17, 2017

The Age of Employee Advocacy is Here to Stay

Imagine if you could magically transform your employees, partners and customers into proactive brand ambassadors! The truth is, magic has no part

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by Admin on October 3, 2016

How to Create a Customer Advocacy Program

Word of mouth is always considered the best way to get news around. It is considered unbiased and non-manipulative as information is passed on bet

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by Admin on July 22, 2016

How to Turn Your Entire Staff into a Social Media Army

A key philosophy that we at team SOCXO heavily believe in and advocate, is that a company’s greatest asset is its employees. Why is that? Becaus

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by on June 20, 2016

Employee Advocacy – Rise of the Employee Marketer

Companies are fast realising the potential of Employee advocacy as the influence of peer recommendations keeps rising every year. This is where Ea

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by Admin on May 19, 2016

Why Organizations Prefer Advocacy Marketing in Today’s Digital World?

Advocacy Marketing has been on the rise for several years now, however experts in the field are betting that “2016 will be the year advocate mar

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by Admin on May 19, 2016

5 Myths of Advocacy Marketing

Though the many virtues of Advocacy Marketing have been expounded upon on the internet, we have noticed that many brands have a few apprehensions

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by Admin on May 19, 2016

5 Steps to a Successful Social Media Advocacy Plan

The main engine for Advocacy Marketing efforts is Social Media. Keeping that in mind, it is imperative that we develop a clear Social Media plan b

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