by Admin on March 5, 2019

Your consumers are listening one step ahead of your marketing game.

Call it a colossal Orwellian back fire! Just when everyone is talking about consumers being the products in social media. The game is being played

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by on February 25, 2019

Are Your Employees Advocating Your Brand? Here are Four Reasons Why They are Not!

Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative largely depends creating spe

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by Admin on February 11, 2019

Brand Advocacy as a marketing channel to power-up your digital marketing.

The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets.

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by Admin on January 2, 2019

#SocialForGood: How can NGOs leverage social media to create greater impact.

#SocialForGood was trending just sometime back. With A-listers like Priyanka Chopra, Isshan Khatter, Imtiaz Ali on the panel, it’s not a surpris

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by Meghana on December 29, 2018

Mantra to dressing up your follower’s timelines: Get different.

  What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think

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by Rohini Mohan on June 8, 2018

Do’s and Don’ts of Employee Social Media Advocacy

Before setting up a formal employee advocacy platform and program, organizations must define the goals they aim to achieve. These must be a combin

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by Rohini Mohan on October 26, 2017

Learn How Social Media Influencers Can Build Brand Awareness

Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social communication strategy for you

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by Richa Sharma on October 26, 2017

Amplify Your Social Reach With Brand Advocacy

It’s the age of brand advocacy, and business leaders all over the world have acknowledged that having a bunch of invested advocates is the best

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by Rohini Mohan on October 12, 2017

Shape Thought Leadership Through Your Brand Advocates

The hype over brand advocacy is at an all-time high – it has captured the interest of marketers, researchers, academicians and business honchos

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by Richa Sharma on August 12, 2017

Simple Tips to Build, Engaged and Retain Audience on Social Media

There’s so much that goes into keeping your audience hooked on to brand social media platforms. It takes gripping content, appealing visuals and

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