The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets.
Advocacy marketing has been popularised among business strategists and marketers. It is popularly being adopted by an organization as it builds st
Have you ever relied on an employee brand advocate’s opinion before making a major purchase? I bet you have; perhaps on multiple occasions. That
Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social communication strategy for you
Here are some interesting statistics that prove the importance of consumers and employees as the modern-day micro-influencers.
Micro-influencers are those passionate individuals who have social media followers in the range of 1,000 to 100,000 on Twitter, Instagram or Faceb
Influencer marketing is an interesting catchphrase that is running in the business circles in recent times. Micro-influencers can revolutionize yo