by Rohini Mohan on September 8, 2017

How Advocacy Marketing Affects Paid Vs Earned Media

Advocacy is the new buzzword in the marketing world! Researchers, marketers, business strategists, and advertisers are all pitching forward the co

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by Richa Sharma on July 21, 2017

Here’s How You Can Choose a Brand Advocacy Platform

Employee advocacy programs help multiple departments of an organization. It can help you fuel your marketing campaigns, boost your sales targets a

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by Richa Sharma on June 19, 2017

Current Challenges of Social Engagement Brand Advocacy

Brand advocacy programs involve a marketing strategy where employees and associates spread favorable word-of-mouth about the brand. It involves pr

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by Rohini Mohan on May 29, 2017

Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy

You may have heard the term employee advocacy being used often by marketing experts in the last few years. That’s because it is a social media s

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by Rohini Mohan on May 12, 2017

Boost Your Marketing Campaign with Employee Advocacy

Businesses can leverage on their employees to improve their brand’s reachability and the performance of their marketing campaigns. This can help

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by Rohini Mohan on April 19, 2017

Employee Advocacy: The Need of the Hour

Employee advocacy refers to companies empowering their employees to share content with their social networks. At first glance, it might seem like

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by Rohini Mohan on April 13, 2017

The Social Face of Politics

Over the last few years, social media has played a pivotal role in several elections throughout the globe. From the Prime Minister of India, Naren

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by Rohini Mohan on March 17, 2017

The Age of Employee Advocacy is Here to Stay

Imagine if you could magically transform your employees, partners and customers into proactive brand ambassadors! The truth is, magic has no part

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by Admin on September 23, 2016

5 Tips to Convert your Customers into Brand Advocates

TRUE or FALSE? – Customer satisfaction is the end goal of your business efforts. If your answer is a resounding “yes, it’s TRUE”, it m

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