Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of digital marketing. Tha
Call it a colossal Orwellian back fire! Just when everyone is talking about consumers being the products in social media. The game is being played
The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets.
Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advoc
What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think
Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation.
Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term th
Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social communication strategy for you