by Admin on March 12, 2019

Enter the Micro-influencers. Your best partners in marketing.

Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of digital marketing. Tha

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by Admin on March 5, 2019

Your consumers are listening one step ahead of your marketing game.

Call it a colossal Orwellian back fire! Just when everyone is talking about consumers being the products in social media. The game is being played

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by Admin on February 11, 2019

Brand Advocacy as a marketing channel to power-up your digital marketing.

The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets.

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by Admin on January 28, 2019

Employee Advocacy vs Brand Advocacy are they one and the same?

Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advoc

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by Meghana on December 29, 2018

Mantra to dressing up your follower’s timelines: Get different.

  What is that you consume on a daily basis but it doesn’t show on you? Content! Web content, to be precise! It is fascinating to think

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by Ipsita Ratha on April 13, 2018

How To Build A Thriving Community For Brand Advocacy?

Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation.

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by Rohini Mohan on January 6, 2018

Difference Between Brand Ambassadors & Brand Advocates

Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term th

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by Ipsita Ratha on December 14, 2017

Is Brand Advocacy Similar to Employee Advocacy?

Is brand advocacy similar to employee advocacy? It is perhaps, the most critical question every organization encounters while formulating an advoc

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by Rohini Mohan on October 26, 2017

Learn How Social Media Influencers Can Build Brand Awareness

Do you harness the power of social media to generate quality leads for your business? Have you chalked out a social communication strategy for you

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by Richa Sharma on October 26, 2017

Amplify Your Social Reach With Brand Advocacy

It’s the age of brand advocacy, and business leaders all over the world have acknowledged that having a bunch of invested advocates is the best

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