by on March 9, 2016

The Importance of Visual Appeal and Branding (Part 2)

As a follow up to our previous blog on visual appeal in branding, here are a few more aspects to focus upon in the visual aspect of your branding:

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by Admin on March 8, 2016

Combating PR with Social Advocacy

Public Relations (PR) is all about reputation – the result of what you do, what you say and what others say about you. Socrates said, “Regard

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by on February 17, 2016

The Importance of Visual Appeal and Branding

Visual appeal has evolved into a major marketing selling point over the years. The rise of personal branding symbolizes this change which can be s

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by on February 5, 2016

Social Media Novice-to-Pro in 6 Easy Steps

Back in 2010, when Jeanne Meister wrote her book ‘The 2020 Workplace’, she made a prediction which some people considered a bit audacious: By

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by on January 28, 2016

The Role of Social Media Advocacy in Chennai Floods

It was heart-breaking as the Chennai floods devastated homes and tore the city. Horace Mann said, “To pity distress is but human; to relieve it

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by on December 15, 2015

The Rules Have Changed

In 2012, Bersin and Associates announced the results of their research in a brief entitled ‘Employee Engagement: Behind the #1 Metric.’ Accord

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by on November 26, 2015

6 Ways Companies Can Share Internal Communication With The Team

Apart from the ubiquitous e-mails, are there better, faster and interesting ways to communicate routine company developments to employees? Yes, th

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by on November 12, 2015

3 Ways To Boost Your Employee Advocacy Program

Using employees’ presence on social media to create brand loyalty and trust – is there a better way to use social media? You (or the bright sp

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by Admin on November 6, 2015

3 Reasons Why a Nonprofit Needs a Social Media Advocacy Program

The pen is mightier than the sword, thus goes the old adage. Well, in today’s world, how could this saying be rephrased? A tweet can overwhelm t

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by on September 18, 2015

Money, Movie Tickets, Free Lunches – Do They Help In Employee Advocacy?

A significant appeal of employee advocacy stems from the notion that an employee’s message will be perceived with infinitely more trust. Why? Be

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