by Ipsita Ratha on February 16, 2018

5 Ways Customer Advocacy Will Enhance Your Content Marketing

Content marketing of the digital era can be termed as the efforts in determining how a wider base of audience perceive and interact with the conte

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by Ipsita Ratha on February 10, 2018

How Word Of Mouth Influences Your Brand Image & Buyer Decisions

Word Of Mouth (WOM) has evolved as the most persuasive force in today’s digital market landscape. WOM is the new generation marketing techni

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by Ipsita Ratha on February 9, 2018

How ROI Can Boost Your Performance On Employee Advocacy Platform

To survive the growing pace of competition in today’s marketplace, businesses need passionate & engaged employees to acquire exceptional cus

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by Ipsita Ratha on February 4, 2018

Adopt These 8 Steps For Curating Content Your Employees Will Definitely Share

Your employees are the most untapped marketing assets, you can leverage to achieve higher brand affinity, amplify social reach with focused conten

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by Ipsita Ratha on January 24, 2018

Why Social Media Advocacy Is The New Black

When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the brand. In simp

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by Ipsita Ratha on January 21, 2018

How To Grow Your Business With Advocacy Marketing

According to a Nielsen report, 83% people trust recommendations from people they know. Trust has become the new marketing currency. With trust as

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by Ipsita Ratha on January 18, 2018

How To Turn Happy Customers Into Brand Advocates

Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider brand advocacy

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by Ipsita Ratha on January 11, 2018

How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era

The Changing Scenario: ‘Social Hiring’ is budding as a go-to concept with the advent of digital-branding and expansion in usage of social medi

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by Ipsita Ratha on January 7, 2018

Customer Advocacy – An Essential Aspect Of Advocacy Marketing

Advocacy marketing enables brands to encourage their stakeholders to express positive sentiment about the brand, its products, and services. The s

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by Rohini Mohan on January 6, 2018

Difference Between Brand Ambassadors & Brand Advocates

Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term th

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