Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of digital marketing. Tha
Call it a colossal Orwellian back fire! Just when everyone is talking about consumers being the products in social media. The game is being played
Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative largely depends creating spe
There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order to harness its
The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets.
Regulated industries such as Financial services – Insurance, Banking have strict communication policies in place, which makes us question whethe
If done right, employee communication and engagement have the power to send ripples of positivity in the work atmosphere. Employee engagement is t
Advocacy Marketing has carved a unique identity as a powerful marketing strategy of the digital era. By unleashing it, brands can encourage &