by Admin on March 12, 2019

Enter the Micro-influencers. Your best partners in marketing.

Influencer marketing. A buzz which is going through a mash-up. From a high of the last couple years to being the bad boy of digital marketing. Tha

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by Admin on March 5, 2019

Your consumers are listening one step ahead of your marketing game.

Call it a colossal Orwellian back fire! Just when everyone is talking about consumers being the products in social media. The game is being played

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by on February 25, 2019

Are Your Employees Advocating Your Brand? Here are Four Reasons Why They are Not!

Are your employees your best brand advocates? If not, you need to read on. Success of an Employee Advocacy initiative largely depends creating spe

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by Admin on February 18, 2019

Challenge: Would Employees participate in an Advocacy Program at all?

There’s no doubt that employee advocacy helps organizations build business. But what does it offer employees in return? In order to harness its

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by Admin on February 11, 2019

Brand Advocacy as a marketing channel to power-up your digital marketing.

The digital mediascape is a perfect launch pad to collaborate as a brand. And, who better to work with, than your most important business assets.

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by Rohini Mohan on October 4, 2018

How SOCXO The Advocacy Marketing Platform Works For The Financial Sector

Regulated industries such as Financial services – Insurance, Banking have strict communication policies in place, which makes us question whethe

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by Admin on July 16, 2018

Advocacy Marketing: Impact of Employee Communication & Engagement

If done right, employee communication and engagement have the power to send ripples of positivity in the work atmosphere. Employee engagement is t

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by Rohini Mohan on June 28, 2018

How to A/B Test Your Advocacy Marketing Content

If not everyone, most of us have a plan A, B, & N that guides us through our lives. Similarly, companies often make backup or contingency plan

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by Rohini Mohan on May 30, 2018

Boost Organic Traffic with Advocacy Marketing

Organic traffic has been dwindling and there is no guarantee that a brand’s social media posts will receive the desired attention. Smaller and l

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by Ipsita Ratha on April 12, 2018

What Makes A Successful Advocacy Marketing Program?

Advocacy Marketing has carved a unique identity as a powerful marketing strategy of the digital era. By unleashing it, brands can encourage &

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