Knowledge is power. Unleash the possibilities of employee advocacy through our all
encompassing blogs.

by Ipsita Ratha on February 10, 2018

How Word Of Mouth Influences Your Brand Image & Buyer Decisions

Word Of Mouth (WOM) has evolved as the most persuasive force in today’s digital market landscape. WOM is the new generation marketing techni

by Ipsita Ratha on February 9, 2018

How ROI Can Boost Your Performance On Employee Advocacy Platform

To survive the growing pace of competition in today’s marketplace, businesses need passionate & engaged employees to acquire exceptional cus

by Ipsita Ratha on February 4, 2018

Adopt These 8 Steps For Curating Content Your Employees Will Definitely Share

Your employees are the most untapped marketing assets, you can leverage to achieve higher brand affinity, amplify social reach with focused conten

by Ipsita Ratha on January 24, 2018

Why Social Media Advocacy Is The New Black

When a brand’s employees or customers share the brand content with their personal social connections, they are advocating for the brand. In simp

by Ipsita Ratha on January 21, 2018

How To Grow Your Business With Advocacy Marketing

According to a Nielsen report, 83% people trust recommendations from people they know. Trust has become the new marketing currency. With trust as

by Ipsita Ratha on January 18, 2018

How To Turn Happy Customers Into Brand Advocates

Brand advocacy is a strategy where happy customers promote a brand among their friends and associates. Hence, most brands consider brand advocacy

by Ipsita Ratha on January 15, 2018

Three Ways To Measure Advocacy Marketing Program’s Success

Advocacy marketing is potential for brand building, amplifying social reach and nurturing meaningful relationships with their key stakeholders. Un

by Ipsita Ratha on January 11, 2018

How Employee Advocacy Impacts ‘Social Hiring’ In The Digital Era

The Changing Scenario: ‘Social Hiring’ is budding as a go-to concept with the advent of digital-branding and expansion in usage of social medi

by Ipsita Ratha on January 7, 2018

Customer Advocacy – An Essential Aspect Of Advocacy Marketing

Advocacy marketing enables brands to encourage their stakeholders to express positive sentiment about the brand, its products, and services. The s

by Rohini Mohan on January 6, 2018

Difference Between Brand Ambassadors & Brand Advocates

Although used interchangeably, there is marked difference between brand ambassadors & brand advocates. Influencer marketing is another term th


SOCXO is an employee advocacy platform that enables brands to transform their workforce into brand advocate. We believe that a company’s biggest assets are its people and in them lies the power to amplify the brand’s social reach organically. SOCXO is simple to use, always-on, engaging and app-enabled.

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