Creating a culture of employee advocacy is a must for brands to maintain their public perception and survive the digital competition of staying re

Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation.

Advocacy Marketing has carved a unique identity as a powerful marketing strategy of the digital era. By unleashing it, brands can encourage &

Most businesses & brands consider paid marketing as one of the promising strategies to garner greater visibility & reach. Attracting insta

Advocacy marketing has evolved as one of the go-to marketing strategies of the digital age. Enabling employees, customers, and partners with a voi

Employee Advocacy focuses on harnessing the digital capabilities & social skills of employees to carve an identity for your brand in the ever-

Although organizations reap business benefits through advocacy marketing, how does it help the ones using the platform on a day-to-day basis? How

The social media evolution has impacted the way organizations consider their brand building, communication and marketing efforts. It has unlocked

When it comes to marketing a product, brands adopt the conventional approach of customer-oriented selling pitch to influence the buying decisions.

Including employees, customers and partners in co-creating brand communication and amplifying its reach & engagement has redefined advocacy ma