Employee opinion is undeniably the best testimony of any brand. These don’t just hold promotional potential, but also encourage active employee

If not everyone, most of us have a plan A, B, & N that guides us through our lives. Similarly, companies often make backup or contingency plan

Before setting up a formal employee advocacy platform and program, organizations must define the goals they aim to achieve. These must be a combin

Organic traffic has been dwindling and there is no guarantee that a brand’s social media posts will receive the desired attention. Smaller and l

Employees are no longer a means to an end, they are the propelling force that can help brands remain relevant in today’s dynamic and hyper-compe

There’s a reason why so many organizations across the world are embracing employee advocacy in such a big way. Although it does take time to est

Creating a culture of employee advocacy is a must for brands to maintain their public perception and survive the digital competition of staying re

Acquiring & retaining a loyal community for brand advocacy is indispensable to a business for sustaining its digital presence and reputation.

Advocacy Marketing has carved a unique identity as a powerful marketing strategy of the digital era. By unleashing it, brands can encourage &

Most businesses & brands consider paid marketing as one of the promising strategies to garner greater visibility & reach. Attracting insta