Customers today are both demanding and knowledgeable. With 77% of consumers preferring to buy from a company they hear about from someone they trust (Source:Nielsen). They no longer fall for the marketing hype, and rather seek genuine reviews and opinions from their peers, before they make a purchase. It doesn’t help that they face a constant barrage from different brands.

The social media opens up a new world of advocacy opportunities and prospective buyers trust word of mouth channel while making a purchase decision.

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