Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy

by Rohini Mohan on May 29, 2017
employee advocacy

You may have heard the term employee advocacy being used often by marketing experts in the last few years.

That’s because it is a social media strategy that has proven to be profitable for companiesThat’s because both large and small. We have listed the definitions of some of the important terms that are often used in this domain.

Employee Engagement:
Employee engagement is about being proactively involved in the daily activities of the organization and working towards fulfilling its purpose and objectives. It is the emotional commitment the employees have towards the organization they represent.

Employee Advocacy:
Brands are yet to utilize their biggest asset – their employees. Employee advocacy is the promotion of a company or organization by its workforce. Essentially, employee advocacy enables an organization’s people to act as brand ambassadors on social media. This concept applies to any social media platform such as Facebook, Twitter, YouTube, where people may engage with the brand’s post by liking, sharing or commenting.

Advocacy Marketing:
Advocacy marketing has become akin to digital word-of-mouth marketing today that harnesses the power of an organization’s employees, customers and partners’ positive brand-related communication. Businesses must unleash the power of advocacy marketing to become digitally enabled so as to maximize the online reputation of their brand, company and advocates.

Organic Social Media Reach:
Organic social media reach encompasses every activity that happens on social media without paid promotion. When someone posts on their personal social media page, but doesn’t spend any money to ‘boost’ it; they are creating an organic post. When they comment on a business’ post in their news feed and the ‘sponsored’ tag does not appear on the post, such an action qualifies as organic. In other words, organic actions occur on non-ads. The organic reach of a post amplifies when it is shared by the user’s connections on social media.

Social Advocacy:
Refers to social media advocacy wherein stakeholders of a brand – employees and other members, talk about the brand or company, its products and services on their personal social media pages.

Brand Advocacy:
A brand advocate could be an employee, customer, or stakeholder, who actively talks about the brand, products and services and spreads favorable word-of-mouth messages (WOM) to their connections online.

Employee Retention:
Employee retention requires the incorporation of employee-friendly policies which entice employees to remain in an organization. It encompasses the various measures taken to encourage employees to stay in the organization without feeling the need to switch jobs.

Why Employee Advocacy?
The biggest reason to launch an employee advocacy program in any company is straightforward: it works wonders! Here are some statistics to prove it:

846 – The average number of social connections held by each employee.

561% – The percentage improvement in social reach your employees can achieve.

8 x – The difference between social engagement by your employees versus brand channels.

Who will do it for you?
Socxo provides organizations with a platform where they can transform their employees, customers and partners into trusted brand advocates. It enables advocates to curate, share, amplify and drive thought leadership for enhancing company’s branding and performance.

Employee advocacy increases brand visibility, improves brand recognition and brand loyalty. It is a win-win situation for both employees and organizations because it allows employees to build their personal brand and enables companies to grow their brand presence online.

21 thoughts on “Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy”

  1. My partner and I stumbled over here from a different web page and thought I may
    as well check things out. I like what I see soo noow i’m following you.
    Lookk forward to looking over youhr web pagge
    for a second time.

  2. Its like yoou read my mind! You appear to know so much abvout this, like you wrote the
    book in it orr something. I think tbat you can do with a feew pics to
    drive the message hoe a little bit, but instead of that, his is
    magnificent blog. An excellent read. I will certainly
    be back.

    1. @Sallie: Glad you enjoyed our blogs. Thanks a lot for your feedback – we’ll try to introduce pics whenever possible.

  3. Great post. I usd to be checking continuously this welog and I am impressed!
    Very useful info particularly tthe closing
    phase 🙂 I hadle such information much. I used to be
    seeking this particular info for a very lengthy time.
    Thank you and good luck.

  4. Fabtastic from you, man. I’ve understand your
    stuff previous too and you’re just extremely wonderful. I
    actually like what you have acquired here, certainly like what you’re saying
    and the way in which you say it. You made it enjoyable and you still take care to keep it wise.

    I can’t wait to read much more from you. This is actually a terrific site.

  5. Than you for some other informative website. Where else could I get that
    type of information written in such a perfect method?

    I have a mission that I’m just now operating on, and I’ve been on the glance out for such info.

  6. Excellent beat! I would like to apprentice while you amend your web site, how can I subscribe for a blog website?
    The account helped me an acceptable deal. I had been tiny bit acquainted
    of this, your broadcast offered bright clear concept.

  7. I’ve been surfinhg online more than 3 hours today, yet I never found any interesting article like yours.

    It is pretty worth enough for me. Personally,if all webmasters and bloggers made good content as
    you did, the web will be a lot more useful than ever before.

  8. Hello There. I found your blog using msn. This is a really well written article.
    I’ll make sure to bookmark it and come back to read more of
    your useful information. Thanks for the post. I will definitely return.

  9. Hey there! I simply wish to give you a huge thumbs up for your
    great info you’ve got here on tis post. I will be returning to your website for more soon.

  10. The value of a strong employee advocacy program to a brand is absolute. It places workers in the driver’s seat and allows them to advocate the brand and the workplace on social media. That said, an employee advocacy program can only work if employees indeed are willing to do their part.So how do you encourage employees to share brand content on their personal networks, including Facebook, Instagram, Twitter, and other social media platforms. Incentivization of employee advocacy programs has proven to be a fantastic motivator, but it should be used carefully as unregulated incentivization can actually be counterproductive. Sadly, many companies don’t know how to properly incentivize their employee advocates, causing morale and performance to plummet.Through learning from past experiences, we’ve come up with a few unique ways to keep brand ambassadors motivated.

  11. Link Employee Participation and Performance Goals. Holding employees accountable always helps as it creates a sense of urgency. Create a content calendar and use performance goals to achieve this, but don’t overdo it to the extent of mandating advocacy because that ain’t going to work. Otherwise, linking advocacy and performance works like a charm. After all, being an influencer on social media can come with huge perks.Everyone wants to be appreciated for a job well done. Chances are that junior employees are the ones banging out great content. Sadly, they often don’t get credit for their work.

  12. A well thought out employee advocacy program has the potential to make the whole company a brand marketing army. One that is proud to stand behind their management and enhance brand reputation whenever needed. It trains employees to know that fighting for their brand is in their own best interests, and more importantly, it can only be achieved through teamwork.

Leave a Reply

Your email address will not be published. Required fields are marked *

Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy

by Rohini Mohan on May 29, 2017
employee advocacy

You may have heard the term employee advocacy being used often by marketing experts in the last few years.

That’s because it is a social media strategy that has proven to be profitable for companiesThat’s because both large and small. We have listed the definitions of some of the important terms that are often used in this domain.

Employee Engagement:
Employee engagement is about being proactively involved in the daily activities of the organization and working towards fulfilling its purpose and objectives. It is the emotional commitment the employees have towards the organization they represent.

Employee Advocacy:
Brands are yet to utilize their biggest asset – their employees. Employee advocacy is the promotion of a company or organization by its workforce. Essentially, employee advocacy enables an organization’s people to act as brand ambassadors on social media. This concept applies to any social media platform such as Facebook, Twitter, YouTube, where people may engage with the brand’s post by liking, sharing or commenting.

Advocacy Marketing:
Advocacy marketing has become akin to digital word-of-mouth marketing today that harnesses the power of an organization’s employees, customers and partners’ positive brand-related communication. Businesses must unleash the power of advocacy marketing to become digitally enabled so as to maximize the online reputation of their brand, company and advocates.

Organic Social Media Reach:
Organic social media reach encompasses every activity that happens on social media without paid promotion. When someone posts on their personal social media page, but doesn’t spend any money to ‘boost’ it; they are creating an organic post. When they comment on a business’ post in their news feed and the ‘sponsored’ tag does not appear on the post, such an action qualifies as organic. In other words, organic actions occur on non-ads. The organic reach of a post amplifies when it is shared by the user’s connections on social media.

Social Advocacy:
Refers to social media advocacy wherein stakeholders of a brand – employees and other members, talk about the brand or company, its products and services on their personal social media pages.

Brand Advocacy:
A brand advocate could be an employee, customer, or stakeholder, who actively talks about the brand, products and services and spreads favorable word-of-mouth messages (WOM) to their connections online.

Employee Retention:
Employee retention requires the incorporation of employee-friendly policies which entice employees to remain in an organization. It encompasses the various measures taken to encourage employees to stay in the organization without feeling the need to switch jobs.

Why Employee Advocacy?
The biggest reason to launch an employee advocacy program in any company is straightforward: it works wonders! Here are some statistics to prove it:

846 – The average number of social connections held by each employee.

561% – The percentage improvement in social reach your employees can achieve.

8 x – The difference between social engagement by your employees versus brand channels.

Who will do it for you?
Socxo provides organizations with a platform where they can transform their employees, customers and partners into trusted brand advocates. It enables advocates to curate, share, amplify and drive thought leadership for enhancing company’s branding and performance.

Employee advocacy increases brand visibility, improves brand recognition and brand loyalty. It is a win-win situation for both employees and organizations because it allows employees to build their personal brand and enables companies to grow their brand presence online.

21 thoughts on “Employee advocacy Terms: A quick guide to Employee, Social and Brand Advocacy”

  1. My partner and I stumbled over here from a different web page and thought I may
    as well check things out. I like what I see soo noow i’m following you.
    Lookk forward to looking over youhr web pagge
    for a second time.

  2. Its like yoou read my mind! You appear to know so much abvout this, like you wrote the
    book in it orr something. I think tbat you can do with a feew pics to
    drive the message hoe a little bit, but instead of that, his is
    magnificent blog. An excellent read. I will certainly
    be back.

    1. @Sallie: Glad you enjoyed our blogs. Thanks a lot for your feedback – we’ll try to introduce pics whenever possible.

  3. Great post. I usd to be checking continuously this welog and I am impressed!
    Very useful info particularly tthe closing
    phase 🙂 I hadle such information much. I used to be
    seeking this particular info for a very lengthy time.
    Thank you and good luck.

  4. Fabtastic from you, man. I’ve understand your
    stuff previous too and you’re just extremely wonderful. I
    actually like what you have acquired here, certainly like what you’re saying
    and the way in which you say it. You made it enjoyable and you still take care to keep it wise.

    I can’t wait to read much more from you. This is actually a terrific site.

  5. Than you for some other informative website. Where else could I get that
    type of information written in such a perfect method?

    I have a mission that I’m just now operating on, and I’ve been on the glance out for such info.

  6. Excellent beat! I would like to apprentice while you amend your web site, how can I subscribe for a blog website?
    The account helped me an acceptable deal. I had been tiny bit acquainted
    of this, your broadcast offered bright clear concept.

  7. I’ve been surfinhg online more than 3 hours today, yet I never found any interesting article like yours.

    It is pretty worth enough for me. Personally,if all webmasters and bloggers made good content as
    you did, the web will be a lot more useful than ever before.

  8. Hello There. I found your blog using msn. This is a really well written article.
    I’ll make sure to bookmark it and come back to read more of
    your useful information. Thanks for the post. I will definitely return.

  9. Hey there! I simply wish to give you a huge thumbs up for your
    great info you’ve got here on tis post. I will be returning to your website for more soon.

  10. The value of a strong employee advocacy program to a brand is absolute. It places workers in the driver’s seat and allows them to advocate the brand and the workplace on social media. That said, an employee advocacy program can only work if employees indeed are willing to do their part.So how do you encourage employees to share brand content on their personal networks, including Facebook, Instagram, Twitter, and other social media platforms. Incentivization of employee advocacy programs has proven to be a fantastic motivator, but it should be used carefully as unregulated incentivization can actually be counterproductive. Sadly, many companies don’t know how to properly incentivize their employee advocates, causing morale and performance to plummet.Through learning from past experiences, we’ve come up with a few unique ways to keep brand ambassadors motivated.

  11. Link Employee Participation and Performance Goals. Holding employees accountable always helps as it creates a sense of urgency. Create a content calendar and use performance goals to achieve this, but don’t overdo it to the extent of mandating advocacy because that ain’t going to work. Otherwise, linking advocacy and performance works like a charm. After all, being an influencer on social media can come with huge perks.Everyone wants to be appreciated for a job well done. Chances are that junior employees are the ones banging out great content. Sadly, they often don’t get credit for their work.

  12. A well thought out employee advocacy program has the potential to make the whole company a brand marketing army. One that is proud to stand behind their management and enhance brand reputation whenever needed. It trains employees to know that fighting for their brand is in their own best interests, and more importantly, it can only be achieved through teamwork.

Leave a Reply

Your email address will not be published. Required fields are marked *

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